Four Factors to Consider When Choosing a Designer to Design Your Packaging


Before you hire a designer to design your packaging, there are several factors you should consider. Your chosen designer should provide mockups, including print-ready versions and 3-dimensional models. To create a mockup, print a white piece of paper and construct it to simulate the packaging. It will help you spot any design flaws in the design. Images that look great flat and constructed may not look as good when you use a 3-D model. Also, keep in mind that your packaging will be seen one-face, so it is important to have the most important information in the front center.

Cost of packaging

In the business account, the cost of packaging is treated as capital expenditure, but the costs may vary in relation to different production processes. Packaging improvements include direct costs and opportunity costs of lost production. Training costs of packaging staff may require higher salaries and may include work involved in quality control and testing. Labour costs may be treated as fixed or variable operating costs, depending on whether they are permanent or part-time. In some cases, the cost of packaging may exceed the cost of production.

The fixed cost per unit is $1, while the variable cost per unit is $0.10. However, economies of scale can offset this cost because it reduces per-unit fixed costs. Economies of scale can be utilized to reduce variable costs and improve production efficiency. By using specialized printing and improved packaging, brands can step up their packaging. They can save up to 50% on the cost of packaging by using more efficient manufacturing processes and improving their own quality controls.

Functions of packaging

The functions of packaging go far beyond providing a means of transport. These include protecting the product from environmental hazards, preserving its contents, and smoothing seasonal fluctuations in demand. Packaging also plays an important role in ensuring the integrity of a product, as well as promoting international trade and consumer protection. In fact, there are fourteen important functions of packaging. Here are just some of them. Read on to discover more about the various functions of packaging.

Packaging plays a key role in helping consumers distinguish between similar products and determining the quality of products. Apart from providing security to products, packaging can also be used to display regulatory information, which is often essential for the sale of a product. In addition, certain products are required to display this information, and if they are packaged in secondary packaging, they have more space for branding and artwork than the original packaging. Once this is done, the products will be safe to use for years to come.

Materials used in packaging

There are several types of materials used in packaging. Cardboard is the most common type of material used, and is often reusable. It is inexpensive, can be custom-made to fit almost any shape, and can be used to wrap and store a wide variety of products. Cardboard is also biodegradable and recyclable. Plastics are another common type of material used for packaging. And if plastic is not your preferred material, consider paperboard for a better solution.

Paper is another sustainable material, and is recyclable in some cases. Many people use paper in conjunction with plastic or aluminum. Plastic has two major categories: thermosets and thermoplastics. The former is irreversible when heated and cannot be recycled. It’s used in construction and automobiles. The latter can be molded, but will return to their original state when returned to room temperature. Most common plastics are made of either thermoset or thermoplastic materials.

Size of package

One factor to consider when selecting a gift packaging design is size. Size of the packaging is directly related to the perceived importance of the gift. It should carry through the experience it is designed to create. For this reason, companies should consider packaging sizes that appeal to a wide range of consumers. The following tips will help you choose the right size. For more information, see our article on packaging size. Here are some useful tips to consider when selecting a gift packaging design.

Design of package

The design of packaging is an important aspect in attracting customers. There are several criteria that can help in the process of choosing a good design. One of the main criteria is attractiveness, which is the power of colors to attract customers. Other important factors to consider in a packaging design include legibility and clarity of printed texts. Decorativeness relates to the pattern or design used to decorate the package. Incorporating these principles can result in an effective packaging design.

Parametric design of packaging is a good example of a process that allows the designer to adjust the geometry of an object in real time. The study used digitized fruit samples to relate the construction operations. The result was twelve different measurements for each part of the container. Once these measurements were obtained, the geometrical design process could be easily altered. In the case study, the geometrical design of packaging was optimized using a parametric design software.


Creating barcodes for your products is relatively easy and inexpensive, but there are certain considerations that you should keep in mind to get the best results. Your packaging should be printed with your branding, instructions, and country of origin. Barcodes on packaging require an additional cost, and this should be considered when choosing a barcode vendor. Here are some tips for creating barcodes for your products:

One of the benefits of using barcodes on packaging is the potential for mobile interaction. Mobile two-dimensional barcodes, or 2D barcodes, are becoming more popular. With a QR code, a consumer can easily access a brand’s website, product information, or promotional messaging. These codes are compatible with mobile devices and most popular mobile operating systems. In addition to barcodes on packaging, mobile apps can be designed for consumers to scan and interact with them.

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